Nike Football | Mad Ready
Coming off successive World Cups, Nike Football (soccer) needed a concept that could generate energy around the return of domestic leagues. Enter Mad Ready, a campaign featuring footballers training in unexpected places. Whether it was Chelsea ‘s Sam Kerr achieving liftoff at a runway, or Bayern Munich’s Jamal Musiala dribbling in a museum, the concept struck a chord with consumers. Billboards and kickoff events in key cities, perimeter boards in Premier League stadiums, and a full suite of digital executions helped drive a record-breaking sales season for the brand.
Mad Ready Berlin
Nike Running | Let’s Fly
When Nike Running launched a new ultra-light racing shoe the headline needed to be as streamlined and fun as the Streakfly itself. Let’s Fly was the answer, with its collaborative call to action that evoked the feeling of racing in the shoe and winged imagery that took off on social.
Nike Football | Neymar Jr. Jogo Prismático
Neymar Junior’s custom cleat had a bold look that called for an equally vibrant narrative. Drawing on the tradition of naming his cleats in Portuguese, Jogo Prismático (translation: prismatic play) is a celebration of Neymar’s multifaceted personality and ability to sparkle on the pitch. With extensions into TikTok and a robust digital campaign, Jogo Prismático was the no. 1 footwear style on Nike.com its debut week.
Nike Running | Alphafly Next Nature
Part of Nike’s Move to Zero initiative, the Alphafly Next Nature was their first pinnacle running shoe to utilize a high level of recycled materials. The challenge? How to tell the story within strict legal language guidelines without minimizing the performance of the shoe. The solution? A cheeky headline you might encounter in a vintage Nike print ad, backed up with the details needed to keep comms and legal partners smiling :)
Nike Football | Golden Touch Tiempo
The Tiempo is one of Nike’s longest running, most beloved cleats. When it transitioned to a new era with synthetic FlyTouch Plus, they released a unique golden edition to celebrate. The Touch of Class concept was designed to disrupt the market with a luxurious look and messaging that linked the modern material with the legendary ball control (aka Touch) Tiempo stands for.
